UPSIDE DOWN – THE CREATION RECORDS STORY

By FFR UK Writer: Chris Mcdougall

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This DVD captures the essence of the tale of Creation Records started By Alan McGee with help

from Co Founders Dick Green and producer Joe Foster.

Director Danny O'Connor leads us through the adventure of the maverick entrepreneur McGee and

his gang through escapades of good fortune and troubled times during the 80s and 90s underground

music scene.

The film starts with the glorious sound of Upside down by" The Jesus and the Mary Chain" a band that

would take the label to a new level, but before that we embark with the meeting of Alan and Bobby

Gillispie (Primal Scream,The Jesus and Mary Chain) setting the motion of how there lives would

intertwine. McGee moves to London due to a threat of losing his place in a band and after seeing

"The TV Personalities" gets the vision to start his own night "The Living Room" which is an instant

success. With guilt and the money they accumulate, the time is right to start a record label after a few

releases we get an interview with "The Loft" who talk about what it was like to be on the label at the

beginning. After the JAMC's Upside down triumph, more revenue flows in, now its all on the go with

an office and some help in the form of Edward Ball things start to get pacy. Alan then starts another

label with Rob Dickens (Warner Bros) called Elevation which fails after only a couple of records come

out most notable is "Primal Screams" debut classic album.

After the disappointment of Elevation, McGee comes back with a new vigor and signs what are now

the stuff of legends bands such as House Of Love, My Bloody Valentine, he gets into managing some

bands and takes on the majors and gets The House Of Love one of the last of the huge advances that

was soon to disappear from the Majors Purses. More achievements come the way of Creation and its

1st glory period with the likes of Ride, Swervedriver who impressĀ  Seymour Stein of Sire records in

New York and for a while all is smooth though this soons runs its course and after a while things start

to crumble, with another move to Hackney for a bigger building and the hedonistic lifestyle this brings

Creation to another degree this time its gets a bit darker with all the partying and drugs that now infest

Alans mindset but he seems to move through this and still gets the results as the Primals hit the chart

with the acid house influenced Screamadelica.

All through the film interspered, we have frank and at times humorous anecdotes from the likes of

McGee, Gillispie, Noel Gallagher (Oasis) as well as the some of the staff e.g Tim and Chris Abbott as

well as other maybe not so well known musicians like Pat Fish (Jazz Butcher) and Dave Morgan (The

Loft) best of all is the eerie appearance of BP Fallon( publicistĀ  for Marc Bolan,Zeppelin etc).

l would recommend this DVD even if your not a fan of the numerous acts that graced Creation it is

a must for all music fans and it is paramount to the British music scene of the late 80s till the end of

90s when, after the mega feat of Oasis and the takeover by the Sony CorpsĀ  its was time to call it a

day.With the current trend for things nostalgic l urge you to go and check out this documentry you

will not be disappointed.

4 Comments

  1. Posted 23rd June 2011 at 07:43 | Permalink

    If you want to learn more about Alan McGee and Upside Down the movie then check out this interview on MusicFilmWeb w/ Mr. McGee

    http://www.musicfilmweb.com/2011/05/alan-mcgee-creation-records-documentary/

    And podcast with director Danny O’Connor

    http://www.musicfilmweb.com/2011/04/upside-down-creation-records-documentary/

  2. Posted 29th August 2012 at 09:31 | Permalink

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